Posted by Double M
Levi has had some interesting commercials along the way, but their Unbuttoned commercials are something I always stop and watch. I've included 2 of them in the post. I hadn't seen them on TV until recently, but apparently they've been around for a few months.
The first clips features 4 hombres doing ridiculous stunts to get into their jeans.
I'm assuming some/most of that is faked otherwise those guys would be theoretically banging their nuts on just about every jump (Seriously, yank your pants up really fast tomorrow and see if they don't get a little snug. Now imagine jumping into them like they do.).
In the next video, one of the guys fills his pants with helium and floats for a while. It is obviously fake, but still a cool concept.
I don't know why that guy decides to unsnap his pants when he is on the fence. That could have turned out a lot worse.